Field Guide

A growing collection of UX concepts, cognitive biases, research methods and design principles, with a focus on how people actually think, feel and behave.

All concepts

SORT: A–Z

Designing products, services and environments for equitable access, addressing barriers for people with disabilities and a wider range of access needs.

Aesthetic-Usability Effect

EFFECT · PHENOMENON

A tendency to judge visually appealing interfaces as easier to use, even when their appearance doesn't reflect how well they work.

Affect Heuristic

EFFECT · PHENOMENON

A mental shortcut where our feelings about something influence how we judge its risks, benefits and overall value.

Affordance

CONCEPT

An affordance describes what someone can do with an object, interface or environment, depending on their abilities and circumstances.

Confirmation Bias

EFFECT · PHENOMENON

The tendency to favour information that supports existing beliefs or expectations, while giving less attention or weight to evidence that challenges them.